Swarovski HorseThe Swarovski Company was founded in 1905 by Daniel Swarovski (1862 – 1956). Daniel was the son of a glass cutter who owned his own factory. This is where Daniel learnt all about the glass cutting industry. Inspired by what he had learnt during his apprenticeship, Daniel went on to invent an electric glass cutting machine, and in 1892 patented his design.

In 1905, backed by financers, the Swarovski company was set up. It was originally called A. Kosmann, Daniel Swarovski & Co, but this was later shortened to K.S. & Co. A factory was established for the cutting of crystal glass in Wattens, Tyrol in Austria.

The Swarovski company enjoyed great success, and now produces cut glass for a number of applications, including optical glass (such as binoculars and telescopes), glass crystals, decorative crystals and industrial tools. They also own Swareflex, which manufactures reflective road markings.

Swarovski decorative crystals are used to make fabulous sparking jewellery and other decorative items such as chandeliers, wind charms and paperweights. Swarovski crystal jewellery is often worn by celebrities on the red carpet.

In 1974, Max Schreck was playing with crystals that were to be used to construct a chandelier, and made a crystal mouse. This inspired the start of a series of Swarovski crystal animals and figurines, which is now called Silver Crystal.

To celebrate 100 years of Swarovski, in 1995 the company celebrated by building a theme park called Kristallwelten (Crystal World) in Wattens. Crystal World is a magical land with water features, wonderful lighting, a labyrinth and amazing crystal interpretations of famous architecture from around the world, eg a Taj Mahal made entirely from Swarovski crystal!